Samba TV Identity deduplicates audience data by discovering patterns in the event logs you provide to us. This guide summarizes the requirements to begin working with Samba TV, from preparing your data to understanding the graph outputs we deliver back.
Preparing and Transferring Data
To ensure accurate identity resolution, your data should be prepared according to our specifications. The following sections guide you through each step:
- Selecting Data – What data sources to include and how to prioritize them.
- Data Parameters – Key fields (identifiers, timestamps, content metadata) required for optimal graphing.
- Content Examples – Example event logs to illustrate formatting.
- File Format – Accepted formats, compression, and encoding guidelines.
- Data Checklist – A pre-transfer validation list to confirm completeness and consistency.
- Transferring Data – Secure delivery methods and protocols supported by Samba TV.
Understanding Graph Output
Once processed, your data is returned as an identity graph. This output enables downstream analytics, targeting, and measurement. The following pages define the graph components:
- Graph Delivery Format – Structure of nodes, edges, and attributes.
- Household IDs – Unique identifiers representing deduplicated households.
- Person IDs – Unique identifiers representing deduplicated individuals.
- Coverage & Match-Rate – Metrics to evaluate breadth and linkage success.
- [Precision Validation] – How Samba TV ensures accuracy of matches and provides validation metrics.
Next Steps
- Review the data preparation requirements.
- Validate your event logs against the Data Checklist.
- Use the Transferring Data guide to securely send files to Samba TV.
- Once processed, access your graph output and supporting match metrics.